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Author

About the Author

Listen to this chapter — 10 min, narrated by David Jenyns

 
David Jenyns — founder of SYSTEMology
David Jenyns with his family

David Jenyns is the founder of SYSTEMology, a three-time bestselling business author and a TEDx speaker. His career has been spent systemising businesses out of their owners’ day-to-day so they can step back without things falling over.

David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.

In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology.

Today, his mission is to free all business owners worldwide from the daily operations of running their business. To achieve this, Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also delivers workshops, keynote addresses and hosts his own popular podcast — Business Processes Simplified.

Acknowledgements

I couldn’t have written this book alone, and while I mention many mentors, collaborators and friends throughout the book, I wanted to say a special thanks to a specific few.

Carrolyn Jenyns — my wife, my rock, my inspiration.

My boys Nathaniel and Jordan — I will be the best example I can be.

Allan Dib, Brad Sugars, Gino Wickman, Melissa Crowhurst, Michael & Luz Delia Gerber, Mike Rhodes, Nik Thakorlal, Pete Williams, Simon Bowen and the Business Systems Summit speakers and guests — too many to mention, but you have all played a very important role in getting me to this point. Thank you.

SYSTEMology® team — Bill Doerr, Emma Goff, Eric Putnam, Kristian Basilio — hold onto your hat, we’re about to go for the ride of a lifetime.

SYSTEMologists™ and partners — you are the messengers and it’s time to take this message worldwide. Thank you for believing in us, and together we will change the world.

Our clients — a few of whom have shared their stories within this book and the hundreds of others who have helped refine my process.

You, the reader — well done on buying this book. Like Neo did in the Matrix, you have just taken the red pill. Welcome to Wonderland; I will now show you how deep this rabbit hole goes.

Connect with David

Welcome to Wonderland