We love simplifying business systems.

Why systems?

We recognised systems were the missing piece to grow small and medium-sized businesses to the next level.

That said, like many, in the early days, we knew how important they were but we never saw them as urgent. So as a consequence we never got around to doing anything about it.

Our biggest excuse was that there was no quick, easy and fun solution to capture and optimise business processes and procedures. We got so frustrated we decided to build our own and we call it SYSTEMology®.

Our talented team.


Chief Visionary Officer


Chief Executive Officer


Head of Customer Experience


Head of Finance


Head of HR & Special Projects


Head of Community Connections
Koda Bear


Head of Business Development
Koda Bear


Marketing Coordinator


System Writer/Editor


Executive Assistant to
David Jenyns
Koda Bear


Customer Support & Documentation Team Lead
Koda Bear


Executive Assistant to CEO
Koda Bear


Sales & Administration Support
Koda Bear

Julie Anne

Operations Admin Assistant
Koda Bear


Marketing Assistant
Koda Bear

Mae Ann

Documentation Specialist
Koda Bear


Customer Service and Sales Assistant
Koda Bear


Customer Support Specialist
Koda Bear


Customer Support Specialist
Koda Bear


Customer Support Specialist


Customer Support Specialist
Koda Bear


Customer Support Specialist
Koda Bear


Documentation Specialist
Koda Bear


Documentation Specialist
Koda Bear


Documentation Specialist
Koda Bear

Koda Bear

Chief Canine Officer

Our Dream, Vision, Purpose & Mission.

Dream: To free all business owners worldwide from the day-to-day operations of their businesses.

Vision: To create the McDonald’s of business systemisation.

Purpose: To make it possible for every business owner to duplicate and improve best practice within their business.

Mission: To invent the system to extract, organise and optimise best practice for business owners.

Our Values


We are honest in everything we do both work and play and always deliver on our promises.


We excel in everything we do – taking pride in our attention to detail.


We embrace what we are working on – giving 110% to everything we do.


We create and promote products and services that improve the lives of our clients and our community.

Systems Thinking

We always seek out and create systems based solutions for any recurring tasks and challenge.


We adapt quickly to our changing environment while we innovate within our industry.

Continuous Improvement

We take every opportunity to develop ourselves and our business systems – always strive for better.

Mutual Respect

People are the most important aspect of our business and we exceed our team and clients expectations

Our Founder’s Story.

After working in his own business (Melbourne SEO & Video) for more than 10 years and being trapped in the day-to-day operations, David Jenyns (our founder) had his wake up call with the birth of his first son. It was at the moment he decided not to be the ‘too busy’ dad who missed seeing his kids grow up because he worked 60+ hours a week.

Having been involved with a franchised business before, David knew systemisation was the missing piece within his current business. With a clear vision on what needed to be done, he gave himself one year to ‘replace’ himself within the business.

Granted, it took a little longer than expected, but with lots of trial and error, he documented his business to a level where it operated without him – three years later. The final step in achieving his goal was to hire a CEO who still, to this day, runs that business.

This of course, was just the beginning of his journey. Through this process, David became a systems devotee and went on to found systemHUB.com and SYSTEMology™. Today David and his team of SYSTEMologists are on mission to free all business owners – who are trapped just like he once was – on a worldwide scale.

Recognised as a high achieving businessman, you will find many of his keynotes on YouTube. Click here to watch his TEDx talk on “The Systems Of Life.”

Create time, reduce errors & scale your profits with SYSTEMology.