2021-07-02T12:09:14+10:00 David Jenyns

Becoming A SYSTEMologist®




  • Gained practical knowledge on how to help small business owners step aside from their businesses while achieving the desired results.
  • Ksenija is well on the way to being positioned as the go-to business systemization expert in her region and field.
  • Added a component to her tool belt that was missing from her Six Sigma and Lean methodologies process improvement training

AnimoCORE’s Story

AnimoCORE helps small business owners optimise their work processes by deploying systems that improve everyday business operations.

Founded by Ksenija Frelih in November 2020, AnimoCORE derives its name from Animo, which means ‘mind,’ and Core, which means ‘structure’ in Latin.

AnimoCORE helps businesses build a concrete structure of mindful systems that empowers them to achieve excellence.

Ksenija Frelih
Founder of AnimoCore

The Challenges

Even though Ksenija had a comfortable 9 to 5 corporate job, she was always helping her friends and acquaintances systemise their businesses as a side hustle.

With hands-on knowledge about process improvement methodologies like ‘Six Sigma’ and ‘ISO 9001’, she was able to successfully implement these techniques and help her clients.

However, she soon realised that this could never be a one-size-fits-all solution, and she needs to dig deep.

“Six sigma or lean methodologies can help optimise manufacturing processes and speed up production facilities, but do not save small business owners from looking into the day-to-day operations.”

“I quickly realised that this approach is not suitable for all businesses, especially for small ones, because it takes too much time to implement it.”

She was also looking for a more straightforward and user-friendly business solution, which led to quick results for her clients.

Ksenija Frelih

The Solution

Ksenija came across SYSTEMology® certification, which resonated with her needs, and she decided to give it a shot.
After the course, Ksenija was better equipped to add value to businesses as an expert SYSTEMologist. Three new clients were already added to her kitty even before the end of the certification.

She was able to bring to her clients’ attention the differences between Six Sigma or Lean methodologies and a structured systems approach to small business. While the prior undoubtedly helped optimise their business processes, the latter gave them free wings to pursue other promising fields by freeing them from the day-to-day operations of running the business.

Her biggest win out of this certification training was the knowledge and insights that she was able to garner. The training helped her dive deep into the subject and arrive at the perfect recipe for systemising a business.

Not just that, she was able to go beyond the course and achieve significant value from the guidance and support provided by the whole SYSTEMology team.

“I got a network of amazing individuals with whom I could make an instant connection and look at chances of potential collaboration. The course gave me much more than I expected. The SYSTEMology team was quick to consider any feedback or suggestions by the students and even implement the viable ones.”

Ksenija felt that the course was a complete value for money and was led by a fantastic team.

“Whenever money is involved, you always wonder whether it is worth the investment. But as soon as I started the program and with the initial onboarding, all of my doubts faded.”

Ksenija Frelih

What’s Next?

The SYSTEMology course helped Ksenija Frelih position herself as the systems expert in her region.

“With the support and guidance from the SYSTEMology team, I am on my way to becoming the expert in my field, maybe in the whole of Europe. I strongly believe that we can scale as an expert in systemising small businesses.”

She looks forward to serving new clients by adding value as an expert at SYSTEMology and feels confident that she can positively change by freeing up their valuable time.

Are you looking to add SYSTEMology to your existing business as a value-add for your clients and become an in-demand small business systems consultant? Click here to learn more.

A Simple Solution For Small Business Systems & Training

Gain clarity, improve performance and get your whole team onboard.


Ksenija struggled with delivering Six Sigma and other process optimisation methodologies to small businesses.


A certification training that paved the way for providing a system-based solution to systemising small businesses.


Gained expert knowledge on SYSTEMology and onboarded three new clients.
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